Can you name three female inventors? It’s not easy. It doesn’t help that only 7% of US patents are held by women. To tackle this problem we wanted to do two things: First, we celebrated the amazing inventions women have made to give girls role models and show them science and technology is not just for boys.

Second, we launched a patent program for young women that gives them the guidance and funding to get patents. Instead of just talking about the problem, we helped Microsoft take action that will have a real impact on closing the gender gap. 

The campaign was shortlisted for a Glass Lion at the Cannes Lions Festival in 2016